This is the philosophy of Euromet, a company from Loreto (AN) which in a market of giants and
multinationals has made its Italian connotation an authentic plus.
For ideas to become solutions they must be feasible and Euromet boasts a process of total integration between design creativity and production technology.
Thus even the most ‘imaginative’ concepts are transformed into functional products. “Euromet, which specializes in the professional audio-video, installation and music sector, has been exporting to over 55 countries for almost 30 years and the 65% of its turnover is generated by exports” says Cristiano Traferri, managing director of the company and right-hand man of the CEO Franco Stacchiotti.
“Our products are highly appreciated because they do not just adapt or improve something, but are truly innovative and made ad hoc. We want to get closer to products that are so personalized as to make them almost individual: given that globalization also means homologation, we want to distance ourselves from this philosophy which is not consistent with our specialist mission”. And among Euromet customers, prominent names stand out including Mitsubishi, Epson, Sanyo and many others. The most recent is Google, of which Euromet is the supplier for all the divisions in the world. “What is most appreciated by companies of this caliber are the excellent performances in terms of service, feedback, quality and finish of our products – proudly explains Traferri, who adds –
We like to define ourselves as a small metal design shop.
And big giants like Google really appreciate the small poles of excellence.” For this reason, Euromet does not aim to grow out of all proportion, but aims to create niche and top quality products, keeping the medium dimensions. “Euromet’s landscape is without limits. We design and produce from a privileged observatory, Italy, where sensitivity and technology allow us to create products with a universal horizon”, stresses the CEO, Stacchiotti. Proposing typically Italian values such as creativity and its realization capacity is therefore the added value of Euromet. However, inventing and producing is no longer enough.
“At Euromet we have also designed a distribution and after-sales assistance model consistent with the quality of our product. 100% designed, made and serviced in Italy – underlines Stacchiotti – Euromet quality is certified, but the absolute quality cannot be measured. You must live it.
The precise reliability of our products lasts beyond the need of the user. It is the result of a long process where quality problems are not solved but avoided from the start”. For the near future, Euromet is committed to various projects with the large companies we have mentioned. “For many, the materials used in our products represent a limit to their design. For us they are a stimulus. We will continue to work on the material based on the shape of their projects ”concludes Stacchiotti. Text by Elena Marzorati – Photo by Enrico Moretti From left Franco Stacchiotti and Cristiano Traferri PLATINUM November 2011 1
Source: Platinum Aziende e Protagonisti Novembre 2011
https://platinum-online.cdn.prismic.io/platinum-online%2Fe1a49ef6-f464-494b-8bd4-
09d8cca4dcd8_2011+novembre_ita.pdf
