This is the philosophy of Euromet, a company based in Loreto (Ancona), which, in a market dominated by giants and multinationals, has managed to leverage its Italian connotation.
In order for ideas to become solutions, they must be feasible and Euromet is proud of a total integration process between design creativity and production technology. Therefore even the most ‘imaginative’ concepts turn into functional products. “Euromet is specialised in the professional audio-video sector, installation and music. It has exported from almost 30 years in more than 55 countries and 65% of its turn-over derives from export” states Cristiano Traferri, Managing Director of the company and right hand of the CEO Franco Stacchiotti. “Our products are much appreciated because they do not simply adapt or improve something, on the contrary they are really innovative and produced ad hoc.
We want to make products which are so personalised, that they can be considered as almost unique: globalisation also means standardisation, we’d like to take the distance from this philosophy that is not consistent with our specialist mission”. Among Euromet’s clients, we find some high-profile names such as Mitsubishi, Epson, Sanyo, and many others. The most recent one is Google, for which Euromet is a supplier for all of its branches all over the world. “What companies of such calibre appreciate most, is the excellent performance in terms of service, feed-back, quality and finish of our products – Traferri explains with pride, and adds – we love to define ourselves as a small tailor shop that works with metal.
And big players like Google appreciate the small poles of excellence”. For this reason, Euromet’s aim is not growing out of proportion, but rather creating niche products of utmost quality, keeping its size medium. “Euromet horizon is without limits. We design and produce from Italy, which is a privileged stand-point. Italian awareness and technology make it possible to create products with a universal appeal” Stacchiotti wants to point out.
The proposal of typical Italian values: creativity and the implementation capacity represents therefore Euromet’s added value. However, invention and production are no longer enough. “At Euromet we have also designed an after-sales distributive and assistance model which is consistent with the quality of our product. Therefore 100% designed, made and serviced in Italy – underlines Stacchiotti -. Euromet quality is certified, however absolute quality cannot be measured. It can only be experienced. The precise reliability of our products lasts beyond the need of the user. It is the result of a long process, where qualitative problems are not solved, but avoided a priori”.
For the near future, Euromet is busy working on various projects with the above-mentioned big companies. “For many people the materials we use on our products represent a limit to their design. For us, they represent a stimulation. We shall continue to work the material according to the form of their projects” concludes Stacchiotti.
